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Onirica

Visual Campaign & Creative Direction

Onirica is a fashion brand with which we developed a series of editorial contents for Instagram. The goal was to build a recognizable, elegant, and contemporary image. Not simple posts, but a coherent vision capable of telling the brand’s story through a precise style. From this collaboration three distinct concepts were born, each with its own visual identity.

BLACK & COLOR

A bold and minimal aesthetic: everything turns black and white except the model and the garment. The environment and background shift to monochrome, allowing the color of the look to stand out. The strong contrast immediately guides the viewer’s eye and makes the product the clear focal point. Each image becomes instantly recognizable in the feed through a simple yet powerful visual language.

Model wearing a lime yellow satin dress photographed from a low angle in front of a gray brick wall, urban fashion portrait with strong contrast between color and neutral background.

Fashion model wearing a teal satin dress leaning against a concrete pillar with graffiti under an urban bridge, fashion portrait with black and white city background.

Blonde model wearing a bright pink satin dress standing in an industrial urban street with factory buildings and chimneys in the black and white background.

ASIAN EDITORIAL

A more international, clean, sophisticated image. We chose Asian models to build a minimal and elegant aesthetic, capable of enhancing the lines, volumes, and textures of the fabrics. The focus shifts to the silhouette, the posture, the balance between body and garment. The result is a contemporary editorial mood, designed to broaden the perception of the brand and make it more universal.

Asian model with short black bob haircut sitting at a restaurant counter under warm red and orange lighting, wearing a teal satin shirt in a cinematic night atmosphere.

Asian woman wearing a teal satin shirt looking back in a narrow alley illuminated by red lanterns, cinematic night atmosphere with warm lighting and an Asian urban setting.

NIGHT STREETS

A nocturnal atmosphere, suspended between movement and sensuality. We chose dark urban locations to build a summer and free aesthetic, capable of enhancing the fluidity of the fabrics and the lightness of the silhouettes. Attention shifts to the body in motion, to the contrast between artificial light and darkness. The result is a contemporary editorial mood, designed to communicate energy, femininity, and the authenticity of the brand.

Fashion model wearing a lime green satin dress walking at night on a city street illuminated by street lights, fashion photography with motion blur and dark urban background.

Model wearing a light purple printed mini dress walking along a lakeside street at night, illuminated by warm lights from nearby buildings.

Curly-haired model wearing a cream mini dress with red patterns walking on a city street at night with blurred city lights in the background.

Every piece of content was designed as part of a broader visual narrative. Not isolated images, but chapters of the same story. The collaboration with Onirica made it possible to define a clear direction, replicable and recognizable over time.